LLAO LLAO
Natural Frozen Yogurt
BRAND POSITIONING AND VALUE
llaollao has a strategy totally focused on being an innovative product that adds value by being totally healthy, containing low calories, calcium, protein and low fat.
While Llao llao's key strength lies in its healthy yet tasty frozen yogurt, Llao Llao's differentiation factor lies in its image of being more than just a healthy product. Instead, it carries a youthful, clean image that resonates healthy and fun.
Despite being an international company, with dozens of stores around the world, llaollao in Singapore has 14 stores throughout the country.
Their communication is done primarily through its website, which is very simple and easy to use. Llaollao communicates primarily through Facebook, where has about 17,000 likes.
The predominant colours of llaollao are green, which conveys the idea that it is healthy, and white, which conveys innovation and simplicity.